Posts belonging to Category Flexible Magnets



Eight Great Ways to Use Magnets for Marketing Your Company

Calendars are one way to use magnets for marketing

Magnets make a great choice for marketers looking to keep their company name in front of prospects and clients all year round.  Here’s our top eight ways to use magnets for marketing your company.

 

By printing direct to magnet, it’s simple to create customized items that provides value to your customers and is branded with your company information.  Tap into your creative side with magnetic sheeting.  Create vivid graphics that are easily cut by hand or machine.  All of these magnetic items make great giveaways, mailers or handouts.

 

1. Calendars

Everyone needs a calendar, even in our digital world. Magnetic calendars last a full year, keeping your name front and center for twelve months.  Some companies make this a tradition, knowing clients and customers come to expect their annual calendar.

 

2. Sports Schedules

Print sports schedules for a perfect magnet used for marketing

Here in Colorado, we’ve got our Denver Bronco magnet game schedule stuck to the fridge by July – and if we don’t we’re looking around to find one.  But sports schedules can feature college and high school teams too, as well as regional professional teams.  Fans love knowing the game schedule for the season and keep these well after the season ends just to show their team loyalty.  One note, be sure to use approved logos.

3. Emergency Number Locator

Everyone knows to dial 911 – but how many other emergency numbers do you have on hand?  Magnetic Emergency Number Locator cards make excellent giveaways.  Provide some numbers preprinted, such as those to non-emergency fire and police, poison control, local utilities, and local government.  Then leave areas for people to write in other numbers such as doctors, dentist, veterinarian and emergency contacts.

 

4. Conversion Charts and Reference Charts

emergency-card

Providing your customers with a handy conversion chart or reference chart relevant to their daily needs will have real staying power. Depending on your business, magnetic charts can include kitchen conversion charts, metric conversion charts, wine paring guides, planting guidelines, dosage listings, tap and die charts, machinery maintenance how-tos, and much more.  The key comes in creating a useful information for your audience.  Customers keep and use these types of magnets for years.  That’s a lot of mileage for your marketing dollar.

 

5. Support for Causes

printable-magnets-with-a-cause

Have a cause your company is passionate about?  Share and show your support at community and professional events with ribbons.  For example, if breast cancer is a cause your company feels strongly about, donating magnetic pink ribbons at a run or other community event is an authentic method of marketing while supporting a cause.

 

6. Photo frames

Everyone loves to hang photos of their kids, pets, and vacations.  Fridges and files cabinets need magnets to hang photos, so why not give them one to use.  Create a beautiful magnetic frame, even with a small branding, and people will use it.  Or, brand the middle, which will be out to create the frame and leave them with another usable magnet.

 

7. Business Cards

printable-business-cards

Make it easy for customers locate your phone number and website with magnetic business cards.  Clever shapes and unique graphics really make these effective marketing tools stand out.  Doctors’ offices, restaurants, realtors, and other service providers all benefit from this option.

 

8. Car Signs

Magnetic vehicle signs have been around a while for a reason:  they work.  Quickly and easily brand your vehicle when needed and remove when you don’t.  No special tools or installation techniques required.  Less expensive than painting or wrapping a vehicle, four-color vehicle signs look great.  You quite literally get miles of marketing leverage for your dollar with magnetic vehicle signs.

 

Use magnets to market your company with longevity and endless ways to customize your corporate message.  Whether you are saying ‘Thank-You’ or ‘Happy Holidays’, printing direct to magnet provides a great way to package that message.

 

 

Achieving the Best Adhesion of Pressure Sensitive Adhesives with Magnetic Sheeting

Using magnetic sheeting or magnetic strip with pre-applied pressure sensitive adhesives (PSAs) brings significant benefits to your project.  Incorporating surface preparation, adhesive selection and good installation techniques provide the best results for PSAs.

Technically applied as a laminate in the factory, PSAs provide a superior bond between the magnetic material and the adhesive.  However, in order to achieve the best possible adhesion between the PSA and the substrate, set yourself up for success by following these best practices.

Steps to using pressure sensitive adhesives with magnetic sheeting

Good surface preparation, adhesive selection and strong installation techniques take the stress out of using pressure sensitive adhesives with magnetic sheeting.

 

Surface Prep

Providing a clean surface is a crucial first step in achieving quality adhesion with your PSA.  Problems with adhesion are frequently traced back to the failure to properly prepare the substrate first.   Always clean the substrate, as PSAs adhere best when the surface is free from contaminates and imperfections.  Accomplish great surface prep by:

  • Removing dust and debris with compressed air or clean, lint-free cloths.
  • Sand down and clean loose paint or flaking surfaces.
  • Wash off dirt with a mild detergent and allow to dry completely, including drywall and painted surfaces.
  • Thoroughly rinse detergents to remove any residual residue.
  • Clean off greasy, oily and waxy areas of any surface- but take care to use clean rags frequently. This avoids unnecessary spreading of the contaminants.

 

Adhesive Selection

Selecting the best type of adhesive for the application largely influences the success of the PSA.  A project used outside in July requires a different adhesive than one used indoors for a sign application.  We supply flexible magnetic material with three types of adhesive: rubber-based, acrylic-based and free film.

In general, rubber-based adhesives, with their flexible and viscous nature, bond very well to a variety of surfaces.  But they have temperature and UV limitations, as well as some chemical surface interactions.  Acrylic-based adhesives typically adhere well to vinyl, metal and some plastics.  They have excellent temperature resistance and durability, however their stiff, low-flow characteristics require experience and best practices to optimize adhesion.  Free film adhesive, with a single bond of adhesive, is a low-cost alternative for applications such as craft and hobby.  It is best suited to light-weight paper substrates.

We also recommend testing a small sample of the material on the prepared substrate to best determine compatibility and see if any other preparation was overlooked.

 

Master Magnetics’ Flexible Magnetic Materials with PSA
Adhesive Laminate
Indoor/Outdoor
Characteristics
Strip
Sheeting
Rubber-based
Indoor
Basic, quality PSA for variety of applications
Yes
Yes
Premium Rubber-based
Indoor
Higher tack adhesive for rougher surface textures
Yes
Yes
Foam Rubber-based
Indoor
Ideal for uneven or porous surfaces that need a flexible profile
Yes
Acrylic-based
Indoor/ Outdoor
Durable and temperature resistant, works with plastics and soft vinyls
Yes
Yes
Foam Acrylic-based
Indoor/ Outdoor
Ideal with textured, porous, and plastic or vinyl substrates
Yes
Free Film
Indoor
Compatible with paper substrates
Yes

 

 

Surface Contact

In order to achieve a quality bond, it is important for the substrate to have as much direct contact as possible with the PSA.  The pressure sensitive adhesives with magnetic sheeting comes pre-applied.  The benefit to this is that the adhesive is bonded or laminated to the magnet.  So the focus turns to achieving the optimal bond with the substrate.  This can best be achieved by:

  • Using firm, even pressure during application. Laminating rollers can help chase out air bubbles and press the adhesive into crevices and bumps.  Let the type of substrate dictate the amount of pressure used. For example, gator board needs less pressure than a textured wall.
  • Warming the material helps soften the adhesive enough to let it easily flow into any textured surfaces. This is particularly useful with acrylic-based adhesives.  It’s important not to overheat the magnet, as it will damage the rubber binding and can demagnetize the material if the temperatures are too hot.
  • Supplementing any gaps or uneven surface areas with foam tape or additional adhesive.  Remember, the overall goal is to keep the entire substrate in contact with PSA.

 

Cure Times

Always allow the magnetic material to fully cure prior to use.  Acrylic-based adhesives, including free film adhesives, need a minimum of 24 hours to cure – longer in extremely humid or warm environments.  Rubber-based adhesives bond immediately, but will reach even greater potential after 24 hours.  This final step directly impacts the success or failure of the PSA.

 

These few simple guidelines for utilizing pressure sensitive adhesives with magnetic sheeting helps result in quality bonds with the substrates.  Typically, our flexible magnetic material with PSA, has the adhesive applied to the magnet’s weak side.  Double magnetized, double laminated, custom cutting and slitting is also available.   Our knowledgeable sales team can assist you with the selection of the right magnet material and adhesive for your project.  Contact us with questions and samples.

Printing Direct to Magnet: Achieving Quality Results

Printing direct to magnet is a cost effective method of creating high impact vehicle graphics, P.O.P. displays, calendars and other ad specialty items, portraits, decorative magnets, message boards, photos, way finding signs, temporary signage, and more. Achieving quality results from your printer and magnetic sheeting is essential for the success of every project.

 

Printing direct to magnet with the HP Latex 3000.

Printing direct to magnet with quality results doesn’t take an advanced degree, just a little extra time during setup. PrintMagnetVinyl on HP Latex 3000, HP certified.

Magnetic sheeting is considered a semi-rigid substrate, and, like all semi-rigid substrates, takes a little know-how to produce the best quality product. Here are some tips for printing direct to magnet.

 

  1. Choose the right top coat. Selecting the type of magnetic sheeting is critical, as different inks react differently with different coatings. PrintMagnetVinyl™ is a vinyl topcoat that is designed to work with solvent, eco-solvent, UV, and latex printers. For aqueous-based ink printers, PrintMagnet™ a magnetic sheeting with a paper topcoat, is an ideal match.
  2. Choose the correct thickness. For roll-fed wide format printers, thinner magnet can be advantageous as the weight of the magnet pulling through the machine can get quite heavy. Many printers prefer staying below 30-mil for this type of printer and have the best success with 20-mil. Sheet fed or flatbed printers can handle slightly thicker magnet. Be sure to check your owner’s manual for the recommended maximum thickness to ensure that the printer can handle the thickness of the magnet for the required application.
  3. Avoid strikes. As with other semi-rigid substrates, it’s important to steer clear of head strikes. In order to avoid damaging printheads, adjust the printer’s head height to the highest setting. Your owner’s manual provides information on the thickest material that it can handle in order to prevent head strikes.
  4. Make some space. As some printers may have metal platens, it is important to cover this piece to keep the magnet from sticking or catching during the printing process. A simple strip of heavy tape will do the trick, as will a thin piece a chip board. The point is to create a little air gap or space that prevents the magnet from attracting to the metal as it passes over.
  5. Raise it up. Elevating the roll of magnet sheeting in a way that gives a slightly straighter feed into the printer or lessens the steepness of the angle from the feed spindle to the printing area often provides better printing results. The goal is to prevent the magnetic sheeting from rippling, bunching up, or pulling too taught while feeding through the printing area. Check your owner’s manual for the maximum weight restrictions on the feed end of your printer.
  6. Slow and steady. Now isn’t the time to rush. Take the time to adjust the printer settings and be patient. Slowing your printer down and having patience is a necessity when printing on magnet. It is NOT a “set-up and walk away” type of printing job.

 

Mutoh ValueJet Printer w-PrintMagnetVinyl

Mutoh ValueJet Printer printing direct on PrintMagnetVinyl

On a final note, it’s always a good idea to contact your printer manufacturer for recommended printing profiles. And we always recommend using material tested for compatibility with your printer.

 

Our team of magnetic solutions specialists can help select the correct type of magnetic sheeting for your printer and application. Contact us for samples and solutions!

 

 

*While we want you to be successful, Master Magnetics is not responsible for damage caused by improper product use.

How To Select Magnetic Inventory Labels

Warehouse imageWith the unique challenges faced in business today, most warehouse and distribution centers face the added tasks of scalability, flexibility and easy navigation. Magnetic inventory labels, a relatively low-tech item, can provide a quick and re-positionable solution for shelving and storage areas.

As companies grow, reorganize, bring in new products, and discontinue old ones, magnetic inventory labeling makes sense as both the holders and the cards can be relocated with the product.

Master Magnetics offers four types of categories of magnetic inventory labels: Data card holders, magnetic strip with vinyl top coat, plain magnetic strip for pre-printed labels, and label holders

It’s important to fully understand the scope of the labeling project to determine which product will work best in your warehouse or storage application.

Some things to consider include:

  • Will you relabel shelving or items frequently? Seasonally?

    Magnetic Inventory Labels - Data Card Holder

    Magnetic Data Card Holder kit available in four standard widths.

If this is the case, then data card holders or labels holders make it easiest to simply relabel the magnet.

  • Are your labels generated by a bar code machine, RFID or by hand?

Pre-generated labels work best with any of the magnetic inventory label systems except for the vinyl topcoat. Be sure to take into account the size of label your machine generates and match it to the corresponding size magnetic label.

  • Is your warehouse racking or shelf storage smooth or is does it have a texture that might interfere with the gripping power of the magnet?

Any surface that isn’t smooth may need a thicker magnet to ensure the label stays put. Both the standard magnetic strip and the magnetic vinyl coated strip are available in different thickness.

  • Do aesthetics matter?

In areas that are customer-facing, label holders present a cleaner, more polished appearance.

Other considerations to take into account include determining if the labels should be pre-cut, score cut or uncut? Will  standard lengths and widths work in your environment, or do you require custom sizing?

Our seasoned team of magnetic solutions specialists can help you choose the right type of magnetic inventory label to help organize your space. Contact us for samples and solutions!

Tips for Taking Magnetic Vehicle Signs the Extra Mile

Image of magnetic vehicle sign on a work van.Magnetic vehicle signs are a popular way to give many businesses an inexpensive method of advertising. They can be printed locally by most sign shops, can be easily switched between vehicles and, with a little care, last several years.

In order to withstand highway speeds, most magnetic vehicle signs are printed on .030” magnetic sheeting. This ensures the magnet has enough sheer strength to stay on the car during driving. But selecting the right material is just part of the equation. Properly applying and maintaining your magnetic sign takes this investment the extra mile.

Application Tips

One of the appealing things about magnetic vehicle signs, is that there is no expert installation needed; just a few common sense tips.

  • Thoroughly clean and dry the vehicle surface where the magnet will be applied.
  • Ensure the magnetic sign is clean and free of any debris – especially if the sign has been stored and is being reapplied.
  • Select a smooth, flat, vertical, metal surface to apply the magnetic sign. Car doors are the most common spot for these signs.
  • The magnet being applied should be room temperature (at least 68 degrees F). Cold magnets become rigid, making them difficult to smoothly apply and strongly attach to the entire surface.
  • Beginning with a corner, gently place the magnet – letting it ‘grab’ the surface as it is placed.

Don’ts:
Ø Don’t drag the magnet across the surface of the car. If you need to reposition the sign, simply remove it by pulling back on a corner. This protects the finish of the vehicle.
Ø Don’t apply the magnet over rust, trim work, deep curves, or vinyl car wraps. These things create air gaps, which prevent the magnetic sheeting from fully gripping the metal. As a result, the sign is likely to fall off.
Ø Don’t trap water or grit between the magnet and vehicle surface. Not only does this create an air gap, but it can damage the finish of the vehicle.

 

Storage Tips

In between uses, take care to extend the life of your signs by showing your magnet a little love.

  • Keep magnetic vehicle signs, flat and dry.
  • Store where the temperature will not exceed 150 F (not in the trunk of a car).

Don’ts:
Ø Don’t store more than one sign with the magnet sides touching.
Ø Don’t store heavy items on the signs

 

Maintenance Tips

To prolong the life of the magnet and for the benefit of the vehicle, it’s ideal to periodically remove the sign and clean both the vehicle and magnet.

  • Magnetic signs can be cleaned with Windex or a gentle detergent. Dry thoroughly before reapplying.
  • Take care to avoid creasing or bending the corners of the sign during removal.
  • Ideally, magnetic signs should be removed prior to going through car washes to avoid damaging the graphics, trapping dirt and moisture between the magnet and car, or losing the magnetic sign altogether.

Looking for more tips on flexible magnetic sheeting or guidance on what material is right for your application? Our magnetic solutions specialists can help.

Printing Direct to Magnet Creates Profitable Opportunities

Keeping your wide format printers busy is a primary key to your success.

PrintMagnetVinyl flexible magnetic sheeting

PrintMagnetVinyl flexible magnetic sheeting

The ability to print direct to flexible magnetic sheeting opens up entire new channels of business that you may have been missing.

From vehicle signs for contractors, realtors and restaurant delivery vehicles, to P.O.P. retail signs, calendars and local sports team schedules, there are an endless amount of items that make printing on magnetic sheeting a very profitable segment of your business.

Some printers are reluctant to take advantage of these opportunities because they feel that the traditional  two-step process of printing on a substrate and laminating to the magnet, or printing on unmagnetized material and then magnetizing it, is too time consuming and not an efficient process. Printing direct to magnet avoids these extra steps, saving time and money.  With good quality magnetic sheeting, excellent high resolution printing results can be achieved with solvent, eco-solvent, UV and latex ink systems. For aqueous inks, you can get magnetic sheeting already laminated with a paper topcoat for one-step direct to magnet printing

A common reason cited by printers for resistance to printing on magnet is the concern for running magnetic material through their printer. One problem may be if the platen is metal, the smooth and even flow of the magnet being fed into the printer would be restricted. This is easily overcome by covering the platen with styrene, chip board, vinyl or duct tape, or anything to create an air gap between the metal platen and magnet.

Other issues, such as print head height adjustment, ink saturation, or other metal parts of the printer that the magnet will come in contact with, can be answered by your printer manufacturer and referring to the printer’s profiles. “Everything you run through a printer requires a unique set-up for optimal performance and quality, and magnet is no different,” said Ralph Terramagra, Mutoh Eastern Regional Sales Manager. “The platen and post heater on most Mutoh printers are made of aluminum so they will not cause a problem with the magnet. There is a steel piece across the back where the media feeds in that will need to be covered as explained earlier. Basically, if you keep the magnet from sticking to metal it is really not much different than printing on vinyl. That being said, remember it is much thicker so keep your head height in a higher position, and it is also heavier so your print feed will need to be adjusted,” explained Terramagra.

Mutoh ValueJet Printer w-PrintMagnetVinyl

Mutoh ValueJet Printer printing direct on PrintMagnetVinyl

The extra revenue generated by printing on magnet can help pay for your existing printer and will contribute to your ongoing success and growth.

PrintMagnetVinyl™ Now Compatible With Latex Ink Printing

Testing assures compatibility with major printer manufacturers for solvent, eco-solvent, UV and now latex inks.
Master Magnetics, Inc. (The Magnet Source™) provides the industry’s widest options for wide-format printing directly on to flexible magnetic material. Available in 42” and 24” widths, PrintMagnetVinyl™ allows for high-resolution printing directly on flexible magnetic material with solvent, eco-solvent, UV and now latex ink systems.

Over the past year, Master Magnetics has partnered with major printer manufacturers to test their flexible magnetic sheeting. Most recently, PrintMagnetVinyl™ printed successfully using latex ink on an HP Scitex LX850. Latex inks provide all the performance characteristics of solvent and UV inks without the environmental and indoor air quality hazards.

Testing for compatibility and quality has been completed with many international printer manufacturers including Mutoh, HP, EFI / Vutek, Gerber Scientific Products, Mimaki, Integra/Grapo, SII – Seiko Instruments USA, Canon, Oce, FujiFilm, Jetrix and is in process with other well-known brands.

New business opportunities that flexible magnetic sheeting provides include a variety of indoor and outdoor applications such as POP displays, signage, message boards, and promotional items such as magnetic business cards, menus, calendars, sports schedules and vehicle graphics.

PrintMagnetVinyl™ saves time and money printing direct to magnet instead of printing on a substrate (vinyl or paper, etc.) and then laminating it to the flexible magnetic sheeting. Another traditional method has been to print on non-magnetized magnetic material, and then magnetize it, also a more time-consuming, two-step process. Printing direct to the magnet is a more efficient and profitable process. Visit magnetsource.com/printdirect for more information.

Master Magnetic’s PrintMagnetVinyl™ sheeting is available in thicknesses of .015”, .020” and .030”, widths of 12”, 24”, 30”, 40” and 42”, standard roll lengths of 10 and 25 ft. and can be cut, slit or die cut for customized widths and lengths. For aqueous ink printers, Master Magnetics also offers PrintMagnet™ flexible magnetic sheeting with a paper topcoat instead of vinyl that allows for printing directly to the magnet.

Master Magnetics offers Industry’s Widest “Print Direct to Magnet” One-Step Solution

Testing assures compatibility with major printer manufacturers

Master Magnetics, Inc. features the industry’s widest options for wide-format printing directly on to flexible magnetic material. Available in 42” and 24” widths, PrintMagnetVinyl™ allows for high-resolution printing directly on flexible magnetic material with solvent, eco-solvent and UV printers.

PrintMagnetVinyl™ saves time and money printing direct to magnet instead of printing on a substrate (vinyl or paper, etc.) and then laminating it to the flexible magnetic sheeting. Another traditional method has been to print on non-magnetized magnetic material, and then magnetize it, also a more time-consuming, two-step process.

Over the past year, Master Magnetics has partnered with major printer manufacturers to test their flexible magnetic sheeting. “Working with manufacturers to test our material has proven to be extremely valuable,” said Melissa Thompson, sales manager with Master Magnetics. “Now, individual sign and print shop owners don’t have to determine magnetic material compatibility on their own. The knowledge that high quality results can be achieved with their printer eliminates the trial and error guess work, provides assurance and confidence in the process, and opens up the opportunity for an entire new profit center for their business,” Thompson said. New business opportunities that flexible magnetic sheeting provides include a variety of indoor and outdoor applications such as POP displays, signage, message boards, and promotional items such as magnetic business cards, menus, calendars, sports schedules and vehicle graphics.

Testing for compatibility and quality has been completed with many international printer manufacturers including Mutoh, EFI/Vutek, Gerber Scientific Products, HP, SII – Seiko Instruments USA, Mimaki, Integra/Grapo, Canon, and is in process with other well-known brands.

Master Magnetic’s PrintMagnetVinyl™ sheeting is available in thicknesses of .015”, .020” and .030”, widths of 24” and 42”, standard roll lengths of 10 and 25 ft. and can be cut, slit or die cut for customized widths and lengths.

“In addition to having the industry’s only 42”-wide magnetic sheeting, our custom converting capabilities can meet the requirements of unique applications and is a valuable service we offer our customers,” says Thompson.

Master Magnetics also offers ZipGrip™ flexible magnetic sheeting that can be laminated with a variety of high quality topcoats, such as vinyl or paper, depending on the required function of the magnet. For more information, visit magnetsource.com.

A place for everything, everything in its place.

This quote, penned by Benjamin Franklin, was the idea behind the introduction of Magnetic Pouches. They magnetically attract to any flat ferrous metal surface, and the wide opening is ideal for holding bulky items such as dry erase markers, pens, pencils, scissors, calculators, note pads, manual, sewing and craft items. They can be used on refrigerators, lockers, dry-erase boards and filing cabinets to save valuable drawer and desktop space. Four sizes are available.